In order to measure the program and optimize your return on investment, Auto Point provides you detailed reports, dashboards and analysis that measure the responses from all types of communications to the total sales from each campaign. You will have instant access to information that provides indicators as to what drove your customer back to your service department or showroom. On average, dealers spend over $400,000 per year on advertising, being able to increase retention by 10 percent can give you more flexibility with your advertising budget.